PISCATAWAY, N.J. (June 18, 2014) – Rutgers wrestling head coach Scott Goodale has been nominated for the Elite Level Sports Marketing (ELSM) and National Wrestling Coaches Association (NWCA) “Social Media of the Year” Award for head coaches for the second consecutive season, it was announced Wednesday.
Fans can vote for Goodale beginning July 1 on the ELSM website. As the No. 7 seed, Goodale receives a first-round bye and will square off with the winner of Todd Beckerman (Brown) and Heath Eslinger (Tennessee at Chattanooga) in the second round.
Should Goodale advance past the second round, the matchups for coaches will take place based on the following schedule (all from 12:00 p.m.-9:00 p.m.).
Quarterfinals: Wednesday, July 2
Semifinals: Thursday, July 3
Finals: Monday, July 7
The SMOY awards, founded during the 2012-13 season, are designed to honor individuals who have effectively built their personal and program brands throughout the year on social media.
The bracket includes eight seeded head coaches and a five round Battle Round format designed to determine coaches with a strong social media following. To access the full bracket (with seeds and match-ups), visit the ELSM Social Media of the Year page.
The Battle Round competition represents a unique aspect of the Social Media of the Year (SMOY) Awards. The individuals in the bracket will be competing for the title of the “Voter’s Champ,” which will be honored with a framed 16x20 bracket at the NWCA Convention. In addition, the online voting competition will make up 20 percent of criteria (10 percent for vote totals and 10 percent for creativity of campaign during voting) for determining the overall SMOY Award winners.
The overall winner of the SMOY Awards will be announced at the 2014 NWCA Convention that will take place in Fort Lauderdale, Florida from August 1-3. In addition to a custom FlipsWrestling headset designed by Compound Clothing, the overall winners will receive a custom framed awards poster and will be honored in a feature story that will be housed on the ELSM and NWCA sites. The top eight finishers will also earn the honor of being an All-American and will receive a custom SMOY shirt from Compound Clothing.
For more information on the Social Media of the Year Awards, visit the ELSM SMOY page.
Elite Level Sports Marketing (ELSM) is a firm that specializes in the development of marketing materials to grow NCAA sport programs. In addition to the creation of branding development resources for coaches, ELSM also focuses on the delivery of innovative branding seminars for athletic departments, coaches associations, and organizations. The firm also specializes in social media marketing consulting to help grow organizations.
The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments. The membership embraces all people interested in amateur wrestling. The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.
Follow Rutgers Athletics on Facebook (www.facebook.com/RutgersAthletics) and Twitter (@RUAthletics) for all of the latest news and updates. For specific updates regarding Rutgers wrestling, follow the program on Twitter (@RUWrestling) and Instagram (@RUWrestling). Fans can receive timely information, including special offers and giveaways throughout the year on our social media outlets along with www.ScarletKnights.com.