PISCATAWAY, N.J. (July 25, 2013) –The National Wrestling Coaches Association (NWCA), in coordination with Elite Level Sports Marketing (ELSM), selected the Rutgers wrestling team as one of six finalists for the 2012-13 Masterful Mission Best of Brand (BOB) Award, the organizations announced Wednesday.
RU, along with Ithaca College, Iowa State, Duke, Missouri and UTC, will have a chance to win the award, which recognizes the program that branded itself most effectively via social networking sites during the 2012-13 wrestling season. The winner will be announced on Saturday, Aug. 3 at the NWCA Convention.
The @RUWrestling handle grew significantly during the 2012-13 season, now possessing 2,985 followers. The squad also keeps fans informed via Facebook, sending out information to over 1,400 members.
Head coach Scott Goodale was nominated for the ELSM and NWCA “Social Media of the Year” award for head coaches in May. The award was designed to honor the head coaches who established the strongest social media presences for the 2012-13 year.
About National Wrestling Coaches Association (NWCA):
The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments. The membership embraces all people interested in amateur wrestling. The three core competencies of the NWCA are: coaching development, student-athlete welfare and promotion of wrestling.
About Elite Level Sports Marketing (ELSM):
Elite Level Sports Marketing is a recently established firm which specializes in the development and implementation of innovative marketing plans for sport organizations, businesses, and programs. Functioning around five core values: innovation, integrity, connection, adding value, and making a difference, ELSM provides coaches, marketing professionals and fans with marketing resources to help grow sport organizations.
Follow Rutgers Athletics on Facebook (www.facebook.com/RutgersAthletics) and Twitter (@RUAthletics) for all of the latest news and updates. For specific updates regarding Rutgers wrestling, follow the program on Twitter (@RUWrestling). Fans can receive timely information, including special offers and giveaways throughout the year on our social media outlets along with www.ScarletKnights.com.