Story by Tom Luicci
PISCATAWAY, N.J. (May 1, 2014) -- Rutgers fans are quickly making the school’s inaugural Big Ten football season a tough ticket.
The latest football season ticket count – as of the April 30 deadline to renew – shows an increase of nearly 1,900 season tickets compared to last year and a 27 percent increase over the 2012 season, when the Big Ten formally announced the addition of Rutgers.
“We’re thrilled with the response from our fans,” said Geoff Brown, Rutgers Senior Associate Athletic Director and Chief Marketing Officer.
With the current season ticket total at approximately 23,900, the school is on course to reach Brown’s stated goal of 26,000.
“We have experienced a huge increase in season ticket demand due to the Big Ten,” said Mike Boswell, Director of Ticket Sales and Service. “This fan base is excited and can’t wait until that first Big Ten home game (Sept. 13 vs. Penn State).”
The next surge in ticket sales is expected to occur May 19-23, when season ticket holders have an exclusive window to purchase mini-plans, based on their Priority Points standing.
Those mini-plans give ticket buyers the flexibility to choose one home game from three different groupings: Penn State (Sept. 13) OR Michigan (Oct. 4), Wisconsin (Nov. 1) OR Indiana (Nov. 15) and Howard (Sept. 6) OR Tulane (Sept. 27).
Mini-plan packages will not go on sale to the general public until May 27.
Prices for mini-plan packages are $210 per seat for Upper Sideline and $177 per seat for the End Zone
“We also expect to sell more mini-plans than we have ever sold before,” Boswell said. “Sales will be driven by the strength of the Big Ten schedule and the flexibility that we are providing fans by allowing them to pick and choose which games they want to attend.”