NEW BRUNSWICK, NJ (October 23, 2013) – Rutgers University Athletics has partnered with Augeo Marketing to provide fans with an exciting fan engagement mobile and website platform that will further connect loyal Rutgers fans. As Rutgers transitions to the Big 10 Conference, the Rutgers Fan-i-Am program will play an integral role in Rutgers University’s continuing effort to reach and engage fans in a new, unique, and valuable way via social media. Rutgers Fan-i-Am is being rolled out for Rutgers’ homecoming football game, October 26th.
Available online and through a mobile app the Rutgers Fan-i-Am app creates unique fan experiences by allowing Rutgers fans to connect with their teams, share photos, connect socially, earn points and win free prizes. The app applies to all sports; fans that join can participate and compete in interactive activities to win sideline passes, Rutgers fan merchandise, signed memorabilia and other exclusive prizes.
“We are excited to partner with an experienced fan engagement company” notes Geoff Brown Senior Associate Athletic Director and Chief Marketing Officer for Rutgers Athletics. “Observing their success provides us with immense excitement to launch Fan-i-Am to the Rutgers Family. As we transition into a new era in Rutgers Athletics, Fan-i-Am, will provide a fun, competitive and rewarding experience for all Scarlet Knight fans celebrating Rutgers traditions.”
“We’re ecstatic to be partnering with an organization like Rutgers,” commented Mike Knoop, VP at Augeo and oversees Augeo’s Fan Strategies. “Rutgers Fan-i-Am will allow fans to interact in real time with their favorite Rutgers teams. By connecting their Twitter and Facebook accounts, fans can appreciate an entirely immersive digital experience. Fans will also be able to "check-in" around various campus and merchant locations in New Brunswick.”
“We want to deliver the most dynamic and accessible fan experience possible so that Rutgers fans across the country can connect with each other, compete for free prizes and engage with their Rutgers teams on a more personal level,” commented David Kristal, CEO of Augeo. “We are thrilled to launch with the loyal Rutgers fan base and the school's outstanding tradition of athletic excellence.”
Rutgers Fan-i-Am will further stimulate fan engagement for the upcoming men and women’s basketball seasons. With the basketball season just around the corner, there is much excitement and fans can be sure that the Rutgers Fan-i-Am app will strengthen the connectivity of Rutgers fans everywhere.
Augeo is a nationally recognized leader in loyalty, incentive and engagement solutions, with a reputation of originating new ideas and innovative functionality. Augeo designs and manages complex enterprise level solutions for clients and their employees, customers and members, focusing on platforms, products and services that activate, energize, motivate and create sustainable organizational performance. Augeo works with over 400 clients domestically and internationally, across many industries including telecommunications, financial services, sports and entertainment, distribution, foodservices, retail and home improvement.
For more information about Augeo, visit augeomarketing.com.