Rutgers Athletics Announces Partnership with adidas

Feb. 13, 2017

PISCATAWAY, N.J.  – Rutgers Athletics and adidas have entered into a partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Scarlet Knights. The multi-year agreement begins on July 1, 2017, according to the announcement by Rutgers Director of Athletics Pat Hobbs.

“Everyone here at Rutgers is excited to be partnering with adidas,” said Hobbs. “Our coaches and students know they will be getting outstanding apparel and equipment with which to compete. As important, adidas will bring unmatched service to our programs. We look forward to celebrating much success together, both on and off the field.”

With the new multi-year all-school deal, adidas will become the official athletic footwear, apparel, and accessory brand of the Scarlet Knights through the 2023-24 athletic season.

“We’re really excited about the future of athletics at Rutgers and we’re honored to welcome the Scarlet Knights into the adidas family,” said Jim Murphy, director of NCAA Sports Marketing at adidas America. “We’re going to bring our most innovative and high-performance products, along with our creativity and collaborative efforts to help Rutgers deliver on their vision for the future of Scarlet Knights sports.”

With the new all-school deal, adidas will outfit all 24 athletic teams, including new strategic uniforms for the football and basketball teams. Additionally, Rutgers will receive adidas’ product & marketing expertise and the two will collaborate on marketing opportunities and the development and enhancement of the licensed retail landscape on campus.

What Rutgers’ Coaches Are Saying…

"We are extremely excited about our new partnership with adidas. We are committed to giving our student-athletes the best to help them on and off the field. adidas is the perfect partner to outfit our players as they compete."

- Head Football Coach Chris Ash

"Partnering with adidas is the right move at the right time. As we embark on this exciting new era under Pat Hobbs, our affiliation with this global leader will strengthen our brand locally, nationally and worldwide. adidas’ track record of outfitting world-class athletes will be a strong asset as we work toward shared excellence. Those three stripes are synonymous with success. We are confident this relationship will help elevate our program and Rutgers Athletics."

- Head Men’s Basketball Coach Steve Pikiell

"adidas is a globally known brand that is committed and enthusiastic about serving the Rutgers Athletics community. We look forward to seeing the innovative design for game and team apparel they have in store for the Scarlet Knights."

- Head Women’s Basketball Coach C. Vivian Stringer

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