PISCATAWAY, NJ - Dunkin’ Donuts is proud to announce an exciting interactive basketball sweepstakes at Rutgers University. This season, Rutgers will participate in the 2nd Annual “Dunkin’ Donuts Showdown”. Rutgers students who qualify will have the chance to compete during an upcoming Men’s Basketball game at Louis Brown Athletic Center. The regular season winner will receive tickets to the BIG EAST Men’s Basketball Championship at Madison Square Garden, and have a chance to battle against similar winners from St. John’s and Seton Hall University.

The Grand Prize is free books for a semester, plus an opportunity to win a free semester’s tuition at the winner’s respective University.

The “Dunkin’ Donuts Showdown” will begin with pre-qualifiers on-campus at the Louis Brown Athletic Center on Tuesday, December 3, 2002. All RU students are encouraged to stop by between 7:00pm and 9:00pm to qualify. Top performers will compete during select home RU basketball games for a chance to go to the BIG EAST Men’s Basketball Championship.

“We wanted to capture the excitement of Rutgers Basketball, particularly with its fan in the tri-state community, to give them a fun avenue to become part of the action on the court, and win some great prizes at the same time,” said Alan Wayne, Marketing Manager for Dunkin’ Donuts.

All contestants will shoot from various spots on the basketball court during a regulated time period. The point value will increase with each shot’s distance from the basket. The top point scorers at the qualifying event will win tickets to a Rutgers basketball game. Contestants will compete at halftime of these games against other qualifiers.

Game attendees will also have a chance to be a part of the action. Dunkin’ Donuts will be handing out coupons, with select fans receiving free logo’ed merchandise as well.

Dunkin’ Donuts is a proud sponsor of the Rutgers Athletic Department and the BIG EAST Conference.

For more information, contact:
Mark Donley
Nelligan Sports Marketing, Inc.
(973) 812-5900
markd@nelligansports.com